Plus Size Fashion Moving "Beyond the MuuMuu"

Posted on January 09 2015

This week in The New York Times we were ecstatic to find this article in the style section: Plus Size Fashion Moving Beyond the Muumuu. Plus size fashion has been getting more and more attention over the past couple of years and we couldn't be happier.

nytimes plus size fashion article

It isn't anything new thing for us plus size fashionistas to feel that within the plus size industry there is a lack of high quality fashionable clothes, but this article is proof of the increased attention. With this increased attention, slowly, but surely more fashionable and high quality pieces are emerging.


Although we are hopeful that times are changing for the better, there are many women out there who are uncomfortable with self-identifying as plus size shoppers, which promotes the current lack of quality options.These feelings may come from the skinny obsessed society we live in, but the article reinforces the notion that plus size women “aren’t the ugly stepsister” and deserve to be the focus.

Once plus size women start to express their personal style, business within the industry will improve, and with a higher demand more options will be made available. The existence of pure plus size companies like Eloquii and Hey Gorgeous are evidence of this.


In the article,  Sal Perez, who is a stylist and costume designer, shared how difficult  it was for him to style actress Rebel Wilson, and how “horrified” he was at thee plus size clothing he was finding in stores. Within the industry designers and retailers are forgetting that plus size women want the clothes available to them that are right off the runway, just like women of straight sizes desire. Twelve North is all about providing a better fit, quality, and fashion to the plus size community and we can’t wait to share our vision with you in the coming months!

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